Excellence in distribution by stafda

Educational Conference for Construction and Industrial Professionals


Our team has put together a comprehensive agenda that outlines all the activities and sessions slated for the seminar. You will find a variety of engaging topics that are designed to offer you new perspectives and valuable information in your field. 


Our speakers have been carefully selected based on their years of experience and proven success in their respective fields. You’ll have the opportunity to hear from top thought leaders and gain valuable insights that you can apply to your own work.


At the EID event, you’ll have the opportunity to socialize and connect with like-minded individuals in your industry. The itinerary includes ample time for networking, allowing you to engage in meaningful conversations with other professionals.

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Industry-Focused Workshops
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Hours of Learning
expert speakers

EiD 2025: Save the Date

Nashville, Tennessee
March 11-13, 2025

Hotel Information

Join STAFDA at the Nashville Hilton Downtown as they host EiD!

Tuesday, March 12

1pm - 2:30pm

Keynote: 90 Minutes

Dirk Beveridge: Our Noble Calling of Distribution

2:30pm - 3pm


3pm - 4pm

Workshops: 90 minutes

  1. Dirk Beveridge: The Potential Equation
  2. Nancye Combs: HR Hot Spots
  3. Jon Schreibfeder & Matt Schreibfeder: Balancing Customer Service, Inventory, & Profitability
  4. Loren Smith: Infrastructure Act Update

5pm - 6pm

Opening Reception

Dinner on your own

Wednesday, March 13

8am - 11:30am

Workshops: 3.5 hours

  1. Nancye Combs: Managing Human Capital
  2. Jeanne Hurlbert: Concierge Customer Service
  3. Paul Reilly: Crush Price Objections
  4. Jon Schreibfeder & Matt Schreibfeder: Effectively Analyzing Your Inventory Investment

11:30am - 12:30pm



12:30pm - 2:30pm

Workshops: 2hrs

  1. Paul Reilly: Value-Added Selling
  2. Mike Foster: Revolutionize Your Business with AI: Enhance Productivity,
    Streamline Processes, & Stay Ahead
  3. Ken Brown: Pricing Strategies, Cost to Serve, & Customer Profitability
  4. Mike Staver: How to be an Influencer in any Market

2:30pm - 3pm



3pm - 5pm

Workshops: 2hrs

  1. Jim Ambrose: 5 Fundamentals of Branch Management
  2. Ken Brown: Sales/Service Organization Structure & Sales Compensation Design
  1. Mike Foster: Cybersecurity: Stop Today’s Hackers
  2. Kimberly Reuter: Supply Chain and the Customer Experience



Open Evening to Enjoy Nashville

Thursday, March 14

8am - 9:30am

Workshops: 90 Minutes

  1. Ken Novak: Digital Transformation for Beginners
  2. Benj Cohen: Improving Your Customer Experience with AI
  3. Jamie Turner: Intentional Communication

9:30am - 10am



10:30am - 12pm

Future of Distribution Panel Discussion: 90 minutes

  1. Mike FosterModerator
  2. Ken NovakDigital Sales
  3. Benj CohenAI
  4. Andrew HartmanSTAFDA President